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Marrying an ordinary man (7" 33RPM)
4.99EUR
Manufactured by: SueMi
Model: SueMi05
98 Units in Stock
 
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Buying a 7" vinyl, did you ever ask yourself if there was a reason behind the widely spread three-minute-pop-song-format? The simple answer is: yes. Already in the 1950s, the commercial exploitation of musical entertainment motivated the more business minded into lobbying for better sales strategies rather than protecting creative freedom. At the time, the owner of a diner, restaurant or ice-cream parlour - where kids were hanging out - would firstly attract more kids by putting up a jukebox. Then she or he would make sure that these machines would be fed regularly with coins. As they had entire control over what gets played in their jukebox and what does not, they exercised coercive power over the creative industry to come up with the three-minute-pop-song still known today.

This is the economic foundation of the seven inch vinyl single with forty-five rotations per minute you are holding in your hands as you read.

Today, research conducted by radio stations proves in retrospect that the three minute format apparently matches the human attention span perfectly. Even if a feeble track is being played, the listener will still hang onto that station for three minutes. No change after that, you turn the dial and leave for good.

Obviously, there is no procedure by which to either prove or falsify the possibility that our attention span today might handle three minutes so well only due to the fact that we do not know it any other way. Tragic. But in the second coming of musical formats, it's a farce.

Forcing a different feel onto a standard, Catarina Pratter has transformed the 7" single format into the miniLP. In a minuscule hearing exercise, she carefully re-assembles numerous strands of her multi-facetted sonic universes and condenses the endless space onto the smallest accumulation of vinyl available. There is always more.

(7 tracks | 7" vinyl | rec11/2001)

 
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This product was added to our catalog on Thursday 06 October, 2005.
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